According to Kevin Ronaldson, chief executive of Bellpenny, the deal will bring £75m of funds under management into the company.
Bellpenny was launched in 2012 with a mandate to grow both organically and by acquisition.
Mr Ronaldson said: “Our business model hinges on providing continuity of service and care. For Hansen Lloyd clients, this will translate in to a highly personal, professional service delivered by locally-based planners.
“We are naturally pleased with our continued strong growth, but it’s the quality of our client proposition and our service that will define us in our journey to become the UK’s most respected financial advice brand.”
Background
The deal brings Bellpenny’s total number of IFA transactions so far to 18. The wealth manager reached £1bn in funds under management in October 2013, a year after opening for business.
