Responsible Life has launched an exclusive partnership with the lifestyle publication Reader’s Digest UK to provide advice on equity release.
Responsible Life said that in light of the recent radical pension changes announced in the Budget as well as increased longevity, retirees are “increasingly looking for alternative answers to managing their finances in retirement”.
With rapid house price growth, equity release is playing an “augmented role” in the retirement landscape, it said.
The affiliation is part of the publication’s ongoing relaunch, following the recent purchase of the publication by Mike Luckwell Venture Capital.
Steve Wilkie, managing director of Responsible Life, said: “Customers are increasingly capitalising on the flexibility of equity release, using the equity from their home to fund their retirement - which would otherwise look bleak in a storm of low interest rates and poor performing annuities.
“This partnership provides us with a platform to reach the over 55s, to ensure they are aware of equity release as a way of addressing financial strain in retirement. We want to ensure that this option is openly explained and explored alongside all other retirement funding options.”
Mr Luckwell, chairman of Reader’s Digest, added: “This is the first of a series of planned marketing partnerships and changes to update and upgrade Reader’s Digest and will further enhance results following Readers Digest’s first profitable trading quarter for many years.”
