CompaniesJul 15 2014

Sanlam simplifies branding

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Sanlam Group has refreshed its global brand, with several changes being made to the firm’s UK entities.

Sanlam Private Wealth UK will change its registered company name to Sanlam Wealth Planning UK, while Sanlam Distribution, Sanlam Life and Pensions and Sanlam Wealth Planning UK will trade simply as Sanlam.

English Mutual, purchased by Sanlam in 2012, will also now trade as Sanlam, increasing the number of wealth planners operating under the Sanlam banner to about 100 and widening the brands geographical footprint with offices in Bristol, London, Worcester, the West Midlands, Cheltenham and North Wales.

Lukas van der Walt, chief executive of Sanlam UK, said: “While there will be some differences in the way Sanlam ‘looks and feels’ under our refreshed brand, we remain committed to building a market leading wealth management business in the UK.

“Sanlam has an active recruitment programme in place and alongside the global changes to our brand we look forward with confidence to the year ahead.”

Further announcements relating to the restructuring of Sanlam businesses, programmes and the evolution of the Sanlam brand in the UK will follow.