Alexander House Financial Services has today (21 August) become part of the Caerus Capital Group, after its advisers voted unanimously for the move.
The London-based financial adviser form said it has also established “new ways of delivering advice”, notably through virtual advisers on video conferencing, with recordings of every adviser-client conversation made accessible via a client portal.
The firm was established 18 months ago after its founders looked to address the needs of customers deserted by bancassurers but still seeking value for money financial advice.
Nick Kelly, chief executive of Alexander House, said: “We needed a forward thinking, progressive network to support our endeavours and take us to the next level in our continued expansion, filling the advice gap left after the withdrawal of bancassurers and flight of other nationals to high-net worth individuals post-RDR.
The former managing director of distribution at Sesame Bankhall added: “Our multichannel distribution model, using both traditional and virtual face-to-face advice allows the customer to decide when, where and how they want to engage with us and our state-of-the-art, leading-edge technology records these interactions to ensure that the right outcomes are achieved”.
Keith Carby, chief executive of Caerus Capital Group, commented that he believes many of the principles Alexander House has embraced will become the industry norm in the next few years.
Caerus Capital Group was established in 2010, comprising companies offering specific financial services to adviser firms, and, via those firms, to consumers.
