Online stockbroking trading platforms are basic and opaque, with users only having access to antiquated technology when investing in the stock market, stated IG Group.
Research carried out by YouGov for the online trading firm showed 15 per cent of the 2,113 British adults surveyed were more likely to invest in the financial markets than they were five years ago as the economy improves.
The research also revealed that 60 per cent performed an online transaction at least once a week, with 68 per cent of consumers making their last transaction online because it was convenient.
Tim Howkins, chief executive of IG Group, said: “Retail investors are becoming increasingly confident and demanding with technology, especially in the field of mobile apps.
“The traditional trading platforms available to those wanting to buy stocks online simply haven’t kept pace – they are basic and opaque.”
The group today (15 September) launched an execution-only stockbroking platform targeted at individuals, offering live pricing on over 4,500 shares and supported by analytical tools, charting, market news and videos.
The service is available via phone and tablet apps, with the research showing that 45 per cent of those surveyed were confident using a mobile app to conduct a transaction.
Mr Howkins added: “Our research shows that people put convenience at the top of their wish list when making financial transactions online.
“Yet when it comes to trading the stock market, investors are getting anything but, with most stockbroking platforms using outdated and under-invested technology to ‘service’ customers.”
