Bright Grey will from today (29 September) enhance its critical illness cover to include leading definitions for the five most common reasons clients claim: cancer, heart attack, stroke, multiple sclerosis and children’s critical illness cover.
The specialist protection provider owned by Royal London Group is focusing on these definitions because almost 90 per cent of its critical illness claims are for these five conditions.
The improvement follows other recent changes, including a dedicated case manager and underwriter for every client application.
From October the firm will start to communicate the definition changes to advisers through a new marketing campaign.
Debbie Kennedy, head of protection proposition design at Royal London, said: “We’ve focused our improvements on the five most common conditions that affect clients, because we want to offer cover that’s better value; designed to pay more claims; and gives clients the emotional support when they need it most.”
The move follows similar cover updates from Legal and General and LV this year.
