F&C Asset Management has confirmed it will undergo a widespread rebrand following speculation it would be adopting its parent company’s name.
The firm will be renamed as BMO Global Asset Management, along with the rest of parent company Bank of Montreal’s asset management businesses in Europe, the Middle East and Africa (EMEA).
It follows speculation after a document which revealed the plan to rebrand F&C’s sales and distribution business was published but then deleted from its website.
F&C Reit will be renamed BMO Real Estate Partners but there will be no change to F&C’s investment trust business, the firm said.
No fund names are set to change under the rebranding either.
F&C’s distribution teams will operate under BMO Global Asset Management and will be responsible for distributing the “full range of capabilities” within the business, which includes boutique specialists LGM Investments and Pyrford.
Richard Wilson, chief executive of F&C Investments and BMO Global Asset Management (EMEA) said: “As part of BMO Global Asset Management, F&C’s investment capabilities and solutions represent just one dimension of what we can now offer clients. We are updating our branding to reflect that better.”
