Simplybiz has launched new app store, which will be accessible to all advisers, online and through mobile devices.
The firm intends to double the number of apps available through its store within two months, based on feedback from advisers.
Simplybiz said that in addition to apps, calculators and guides on a range of business areas and services, the store also offers apps from providers and lenders.
Richard Ardron, marketing director of the SimplyBiz Group, said: “The way in which advisers conduct business is changing and, in order to ensure that we continue doing everything we can to keep firms compliant, profitable and successful, we need to evolve the way in which we provide information to them.
He noted that the app store is not intended to be a replacement for any of their existing web based content, but instead offers advisers another way in which to quickly and easily access information and tools.
ruth.gillbe@ft.com
