VitalityLife is offering up to 30 per cent off its income protection premium rates on new Vitality Optimiser sales.
The changes take effect from today (16 November) and discounts will be automatically applied to Vitality Optimiser income protection quotes offered until 29 January 2016.
The increased discount is part of an awareness campaign which will see the company highlighting the importance of protecting income, advertising the offer direct to consumers and intermediaries.
It will also include a revamp of sales aids to include new infographics and the development of a new template which advisers can use to start their own campaigns.
Advisers can also take advantage of VitalityLife’s income protection calculator to show the impact an injury or illness can have on monthly income to their clients.
Justin Taurog, managing director for sales and distribution at VitalityLife, said the firm believes income protection is one of the most important products for working adults in the UK and as such, it is committed to raising awareness and helping advisers increase take up.
He said: “With our unique Vitality Optimiser all customers receive a discount to their starting premium, which they can maintain by engaging in looking after their health with Vitality.”
Emma Thomson, life office relations director at LifeSearch, added that many consumers simply do not think about what will happen if they are unable to work due to being sick or injured.
She said: “Income protection provides an income in the event of ill health yet many people haven’t heard of it. So it is therefore fantastic to see Vitality raising awareness with consumers as well as advisers about how income protection policies can provide a vital financial safety net.”
peter.walker@ft.com
