Prudential has tweaked its online tool designed to help advisers target specific client profiles in their area.
Using an interactive map, the life assurer’s ClientFinder online service allows intermediaries to identify key client types in their postcode area and provides profile overviews outlining the key reasons why these particular clients may need support.
By comparing the numbers of adults against specific types the tool allocates a score for the area. Higher scores indicate more business opportunities for particular client types.
The enhanced tool has an improved scoring system and a more interactive journey for the end user, according to the firm.
Potential clients are then filtered into one of the following eight categories: modest mortgages, golden outlook, guaranteed provisions, steady savers, sage investors, comfortable legacy, cautious stewards and classic moderation.
Paul Harrison, head of Prudential’s business consultancy for advisers, said: “Advisers interested in growing their client bank can effectively target opportunities in their area using ClientFinder, enabling them to focus on the right messages when trying to generate new leads for their business.
“We can also support advisers with a host of marketing materials to help engage with potential clients. In addition to clients’ general financial needs, the tool also helps to identify specific financial planning needs based on their profile.”
The client types are based on the Financial Strategy Segments developed by Experian and each client type has a different profile.
The profile is underpinned by more than 300 data variables and 150 financial prosperity models that deliver information on the types of product and services individuals need and want, according to Prudential.
Adviser view
Graeme Inglis, director at Create and Prosper Financial Services, based in Fife, said: “I have never heard of the tool but it sounds extremely useful. It is something we will look at using.”
