Standard Life is to add 10 discretionary fund ranges to its Wrap platform from next month as it expands into third-party model portfolios for the first time.
Among the providers are Liontrust, making Standard Life the first platform to add its Wealth Solutions portfolios - run by John Husselbee - since the fund manager acquired North Investment Partners last year.
The other discretionary fund management (DFM) providers signed up to Standard Life are Brewin Dolphin, Charles Stanley, Frontier Investment Management, Investec Wealth & Investment, Quilter Cheviot, Sarasin & Partners, Seven Investment Management, Vestra Wealth and Standard Life Wealth.
David Tiller, Standard Life head of platform propositions, said: “In setting our ambition to be the platform of choice for the UK’s leading advisers it was absolutely clear that this meant leading the market in terms of supporting their centralised investment propositions.
“Providing flexible access to DFMs is a key part of this strategy. In putting together this service, we were not just thinking about what investments advisers’ needed to access, it was thinking about how they would like to access them.
“The benefits of a DFM service on the platform are numerous – advisers can secure the expertise of investment specialists combined with the security of Standard Life’s administration and custody, while retaining a full view of their clients’ assets and full control of the relationship.”
Standard Life is one of the last major platforms to add a DFM capability, following similar moves by FundsNetwork, Cofunds and Skandia as well as wraps including Nucleus, Novia and Transact.
