InvestmentsNov 20 2014

Aberdeen moves to rebrand entire Swip range

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Aberdeen is set to rename the entire Scottish Widows Investment Partnership (Swip) retail fund range, putting an end to the brand.

Swip was bought by Aberdeen earlier this year and now the latter has said it will rename all the retail Swip funds as of Monday (November 24).

The takeover has seen several Swip managers leave the combined group, however, some Aberdeen managers, including multi-manager Aidan Kearney, also left.

The changes will also see parts of the business change their names, with Scottish Widows Multi Manager Funds changing to Aberdeen Multi–Manager Limited and Swip Fund Management Ltd changing to Aberdeen Asset Fund Management Limited.

A spokesman for Aberdeen Asset Management said: “The name changes are phase one of the project to integrate former Swip funds into Aberdeen fund ranges.

“The aim is to complete the overall project next year.”

It is likely once the name changes have taken place that fund mergers will then take place in a bid to remove replication across the fund range.