For example, the company has a specialist pensions transfer team that focuses just on the movement of pension saving. Ms Naidu: “There’s a real commitment to recognising we can create efficiencies, digital and online.”
Over the longer term, Prudential has won plaudits with financial advisers by helping them with the business challenges they have faced.
Ms Naidu said: “We have invested in a range of advisers’ businesses - we think it’s a long-term relationship with the business and we are committed to the adviser market; we see it very much as part of our role of being a leading provider - it’s important for us to make it simple to engage with us.”
Throughout the RDR, the business consulting team helped advisers think about their business models, providing support and education, and assisting advisers in thinking about the changing business environment.
Ms Naidu said: “I think the relationships we build with advisers are for the long term. Anything that makes an adviser’s life easier, anything that is helpful or useful, we think that’s value for money.”
For the future, the company is planning to build on its success. Ms Naidu said there was work under way to keep developing the range of products and service to the market, not least due to the pension changes taking place in April next year.
“We are working hard to get ourselves ready for a new generation. For April 2015, I’m not anticipating that we will do anything other than put our best foot forward. Part of what we are actively thinking about is how we can be most helpful in an environment of uncertainty,” Ms Naidu said:
As the entire industry gears up for one of the biggest changes in a generation, so Prudential, as with other providers, is seeing changes to the pensions scene, not least with a renewed interest in income drawdown.
Ms Naidu said: “It’s being driven by constant change; with change comes uncertainty, but we’re used to coping with it. We’re looking to next year with our thinking caps on, and how to develop our proposition and how we can be most helpful to advisers and customers.”
Melanie Tringham is features editor of Financial Adviser
