Family Investments and Engage Mutual have rebranded as OneFamily.
Simon Markey, chief executive of OneFamily, said: “Our research tells us that families are struggling to find relevant products that meet their changing financial needs, and so are turning to one another for help.
“OneFamily will look to combine our commercial success with enduring mutual values to offer a compelling combination of relevant products, excellent service and customer benefits, that genuinely put our members first.”
The merger, which was approved at the end of 2014, will form one of the largest mutual insurers in the UK, serving around one in 12 families, and with more than £6bn of assets under management.
Background
To mark the rebrand OneFamily commissioned a survey from YouGov. Of the 2,218 adults who took part, only 45 per cent felt that their high street banks had sold them the right products. Some 38 per cent said they did not trust their banks.
