The real-time comparison quotation engine can be plugged in to adviser websites, allowing potential Paradigm customers to generate their own protection quotes online.
One of the biggest benefits of the service is that it allows the adviser to capture the requirements and contact details of these prospective clients, enabling new and existing consumers to self-serve and acting as a low-cost route for generating new business leads.
Mike Allison, partnership development at Paradigm Mortgage Services, said: “As we head towards RDR many of our firms have, or are in the process of, fully segmenting their client bases and are tailoring their offerings accordingly.
“This tool is ideal for these purposes and will allow customers to initially obtain comparison quotes on a range of protection products.
“This is a cost-effective way of continuing to offer potentially new and existing clients a service within the life assurance space which will be vital to many in continuing their cash-flow post-RDR.
“This is just one way we are planning to help firms generate leads and adding value to their bottom line.”
Andrew Simon, chief executive of Assureweb, said: “We continue to strengthen our relationship with Paradigm and will continue working in partnership with them to jointly help support firms pre-and post-RDR.
“Many of their ideas complement ours in what will be a challenging environment for many.”