Mr Kettlewell will be responsible for the design, management and delivery of all adviser-focused marketing and communications initiatives, working closely with member firms to ensure they get the right access to the right information in the right format.
Mr Kettlewell, who has been at Aviva for the last eight years as senior trading manager, will join the five-strong communications team at Nucleus on 3 January. He will report directly to Rebecca Christensen-Rennie, the company’s communications director.
Ms Christensen-Rennie said: “Effective communication has been central to our success over the last seven years and this, combined with our desire to attract the right sort of people to the business, is something we are totally committed to.
“In Alistair we have found someone that reflects this thinking, combining strong communication skills with in-depth knowledge and understanding of the platform sector that will be of great benefit to the team and our growing adviser community.”