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True Potential allows clients to top up investments

Newcastle-based technology and financial services firm True Potential Investments has launched a service to top up investments which have been advised upon.

Available on websites offered to all True Potential Wealth Platform adviser clients, the service will allow investors to top up at account level or fund level, which the company claims will make it simpler for clients to add money to existing advised investments in order to reach their financial goals.

The firm claims the new service can help advisers stay actively engaged with clients who may not need additional advice.

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Daniel Harrison, managing partner of True Potential Investments, said: “Simply adding to an existing investment should be made as easy as possible - we see ImpulseSave as the antithesis to the impulse borrowing and payday loans culture. If a client wants to add £10, £20 or £50 to their portfolio, they should be able to do that very easily.

“We believe what people want throughout their lives is a mixture of advice and service, and for some financial products, especially the new breed of platform-based products, they should be encouraged by the adviser to increase their holdings whenever they are able to, starting with what they can afford and topping it up when they are able.”