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Launch Pad: Online investing

Daniel Liberto

True Potential Investments has launched a service enabling clients to top up on pre-advised investments online.

The tool, ImpulseSave, offers advisers’ clients the option to either top up at account or fund level – a feature that True Potential said made it “far simpler” to add money to existing investments.

According to the technology and financial services firm, this tool will help advisers strengthen their client value proposition and keep them actively engaged with clients who did not require additional advice or who preferred saving on demand.

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Daniel Harrison, managing partner of True Potential Investments, said: “This will be a great way for advisers to add value to the service that they are offering, breaking down barriers between clients and their existing investments.

“Clients should not be made to jump through hoops to top up their investments. Instead, we need to make the process as simple as possible so that people are encouraged to save more.”

IFA verdict

Paul Lindfield, director of wealth management at Sedulo Wealth Management, Manchester: “I have not had any dealings with True Potential but have seen other firms trying to do this. It is great for last-minute top-ups during Isa season but still questionable whether it is right for investors. It is dangerous territory and the only way to justify ongoing charges is by giving an ongoing service.”