Ex-SJP adviser opens advice firm & online platform

Tim Horrocks has established Cheltenham-based RockWealth LLP to offer both face-to-face financial planning and wealth management as well as online model portfolios, having received regulatory approval in February.

The firm’s platform, provided by True Potential, gives investors a choice of five risk rated portfolios, as well as a moderate-risk ethical portfolio, which are all run by RockWealth’s selection of outsourced discretionary fund managers.

Mr Horrocks said that a portfolio rebalancing fee of £250 made the service suitable for “more average” investors who would otherwise find it difficult to access such services.

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He added: “Our investment clients can be secure knowing that the risk of their chosen portfolio will be carefully managed with regular rebalancing. We are not offering a fund supermarket or pure DIY option.

“Overall, we think the client will achieve better results with less volatility for a given risk without the headache of making investment decisions in what is a difficult economic climate.


Discretionary fund managers who are currently on RockWealth’s books include Brewin Dolphin, Brooks Macdonald, Rowan Dartington, Quilter Cheviot and Investec.

Mr Horrocks also outlined costs for face-to-face sessions at the advisory firm, starting from £75 for an hour with a member of support staff right up to £225 an hour with one of the firm’s senior partners.

The firm has so far accumulated £10m in funds under management on behalf of 100 clients.