Opinion  

Letter: MAS is visible when you need it most

Karen Broughton

Due to the competitive nature of the digital search market, our search strategy is commercially sensitive, but we can confirm consumers are always absolutely at its heart – we reach customers using a comprehensive list of over 75,000 keywords. Our own Q3 performance data shows we have had over 10m online contacts in 2013/14; furthermore, since July our organic search has grown significantly – by more than 80 per cent.

Our strategy remains focused on helping people find us when they need us most. For example, if you search for advice on the ‘cost of having a baby’ or the ‘cost of a funeral’, or the ‘cost of buying a home’ the Money Advice Service appears in the top three organic search results.

Karen Broughton

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Marketing and service delivery director

Money Advice Service, London