Adviser network On-line Partnership Group Limited has rebranded as In Partnership, in the first of a series of developments following its acquisition by Russell Investments in late 2013.
The network, which comprise of more than 500 investment, mortgage and protection advisers, said the new name “reflects the close and co-operative approach the network takes to working with its advisers and appointed representatives”.
As part of the rebranding, On-line subsidiaries the Whitechurch Network and Innovate Mortgages will move to the In Partnership branding.
In November, Russell Systems acquired the entire share capital of On-line Partnership Group for an undisclosed sum.
Greg Stark, member of the In Partnership Board and managing director of the UK private client services group at Russell Investments, said: “In Partnership is about helping real people reach the financial goals that matter most to them.
“At the heart of this is the provision of top quality advice, and our commitment is to deliver the training, technology and tools that will help advisers be ever more effective in their roles.
“We are working hard to finalise a distinct yet flexible proposition that will suit the needs of our existing members and attract new ones to In Partnership.”
Kevin McDonagh, chief executive of In Partnership, said: “This rebranding is just one of the steps we’re taking to refocus and strengthen the network.
“Our advisers are already benefiting from increased compliance, education and investment resources as well as the stability Russell Investments has brought.”
