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Canada Life Group latest to pledge Seven Families support

Canada Life Group Insurance has revealed it pledged to support to the Seven Families initiative pre-launch, taking the number of firms who are providing funding to support the initiative to nearly 20.

The Seven Families initiative is a charity led campaign that provides tax-free income for a year to seven people who have lost their income due to a long-term illness or disability.

Families chosen by the initiative will also be supported by RedArc, which provides nursing, counselling and other services and is included as part of many critical illness policies. Canada Life has offered RedArc through its policies for around four years.

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Scheme members who submit a critical illness claim are able to benefit from a personal nurse adviser, who will provide emotional and practical support as well as arrange for additional help, such as counselling or a course of therapy, if necessary.

Paul Avis, marketing director of Canada Life Group Insurance said: “I know from experience how important the practical and emotional support, provided by RedArc, can be to our claimants and their families.

“Their involvement can make a huge difference and, in 2014, we have seen almost 100 per cent of our claimants take up their offer of help.

“Seven Families is an amazing initiative and we are very proud to be one of the sponsors. To know that RedArc is also involved, offering their services to the families benefiting from the financial support is excellent. I’m sure the seven families will find their support very beneficial.”

Christine Husbands, managing director of RedArc said: “As soon as I heard about the Seven Families initiative, I committed to provide RedArc services to all seven families. We are very pleased to have the opportunity to demonstrate that practical advice and emotional support are every bit as important as financial assistance.”

ruth.gillbe@ft.com