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Where financial advice grows on trees

Financial advisers and mortgage brokers can now advertise their services direct to consumers for free on financial advice site cherryFind, founder and director Donna Hopton has announced.

She said: “Recent government announcements stressing the importance of expert independent advice are likely to encourage consumers to look for an adviser in their local area, either for personal finance or mortgage-related advice.”

The website lets consumers find local mortgage, financial and insurance advisers, discuss financial matters in the site’s forum, search for a property and raise issues with advisers.

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Brian Brotherton, director of Essex-based The Partnership, said: “Anything that gets our name out there is a good thing. The site is a very useful tool, which customers can use to find a local adviser. I have had a listing and have had business from it. It is better than its competitors as it is more specific to mortgage world.”