Specialist insurance provider Cigna has announced plans to make a strategic move into the individual UK life insurance market during 2015.
At the moment Plymouth-based Cigna Insurance Services provides specialist insurance and affinity marketing solutions.
Susan Stevenson, Cigna’s chief executive said: “Cigna’s UK individual life insurance proposition will be to collaborate with affinity partners to unlock the enormous potential.
“Together, we will breathe new life into the industry, bringing innovative, affordable and accessible solutions to the stagnant UK life insurance market.
“Our offering will leverage Cigna’s considerable global expertise in affinity marketing and life insurance to offer our partners products for their customers that are simple, easy to understand and easy to buy.”
She added that it was Cigna’s goal to make life insurance accessible to the broadest possible market.