Adviser-built wrap Nucleus is set to launch this week an online hub that will host a wide range of interactive tools which it says are designed to help advisers define their proposition and fill an information gap for independent support on business strategy.
Speaking to FTAdviser, Barry Neilson, business development director at Nucleus, said the aggregated hub will be full of educational materials from independent contributors to help advisers define their proposition.
Called Illuminate, the website, which complements the recently launched Illuminate events, will feature information on tax and taxation, more efficient business practice, compliance and regulation as well as marketing and social media.
There will be a number of guest contributors, and the website will be updated with daily content, Mr Neilson added. It will initially be available to everyone but in time some content will be rolled out exclusively for Nucleus members.
“Advisers are seeking more independent information within an environment to share best practice with their peers.
“What we have seen is a number of firms are less likely to go to traditional providers for these as they have found they are too heavily orientated about pushing products and not about strategy and improving businesses.”
Mr Neilson added: “It will always will be free to our audience. This creates another environment to share best practice with each other.”
Last month, Nucleus announced the roll-out of its Illuminate events, and the first one took place a couple of weeks ago.
When asked what financial benefit Nucleus gets from the brand, Mr Neilson said: “We receive no financial benefit from any of the Illuminate activities.”
He continued: “Our Illuminate events help people get access to industry knowledge and sharing best practice.
The next Illuminate events will take place in May and September.