LV is offering a 5 per cent discount on its premium rates on both its full and budget income protection policies, until 30 April.
Additionally, until the end of the discount period LV will be making donations to the Seven Families initiative.
The provider will donate 77p for every valid LV Flexible Protection Plan income protection application received during the 5 per cent discount period as part of its programme to increase awareness of the campaign.
Seven Families is a campaign highlighting the role protection can play in helping a group of families and individuals unable to work.
It has been credited for prompting a surge in protection quote enquiries towards the end of last year by portals iPipeline and Iress.
Myles Rix, managing director of LV Protection, said: “Income protection provides people with a financial safety net if they are unable to work and earn an income for a sustained period of time.
“We believe that, regardless of whether someone is single, in a relationship or has a family, income protection is the most important protection product for working adults in the UK and we are committed to helping advisers increase take up, to ensure that those who would benefit from this cover have some in place.”