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Intelliflo and Cofunds integrate services

Intelliflo has partnered with Cofunds to launch a two-way integration of their services aimed at offering financial advisers a more efficient way to manage their business and clients.

The new service lets users send information between Intelliflo’s business management system and the Cofunds platform.

The two-way integration aims to streamline processes by allowing advisers to re-use client information already held to avoid duplication of work when it comes to making new customer applications and offer integrated trading.

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In addition, the service allows the reconciliation of platform information back from Cofunds to Intelliflo’s business management system Intelligent Office – including trade settlement, transaction history and up-to-date valuations.

Nick Eatock, executive chairman of Intelliflo, said: “Given Cofunds’ position in the market as the leading general investment platform in the UK, we’re delighted to be working with it to offer its clients an enhanced web-based business management experience.”

Stephen Wynne-Jones, head of marketing operations at Cofunds, said: “Our partnership with Intelliflo is a strategic step towards aligning the business with the best technology specialist suppliers in the industry. It also forms part of our ongoing commitment to helping advisers streamline their processes to make them as efficient as possible to service their clients.

“Intelliflo gives users a two-way flow of information between Cofunds and the adviser, therefore helping build a fuller picture of a client’s financial profile. This should ultimately save advisers considerable time, helping them give the best advice based on the full picture, and remove any room for error.”

Adviser view

Matthew Bird, investment and mortgage adviser at Seer Green, based in Newport, said: “I think it is good. Seer Green is an independent advisory firm so this product wouldn’t be of much use to us unless they integrate this service with other platforms. It is probably a godsend for restricted advisers.”