Mr Grace emphasised that the two new launches are “specifically dedicated” to advisers, as that’s where they get the “vast majority” of business from.
“I think advisers are coming into a boom time with all the pension freedoms and we will continue to work with advisers to give them differentiated propositions.
“The future is digital, I am certain of it. What you will see from us on an ongoing basis will be launch after launch of digital initiatives to enhance our proposition so that advisers can capitalise on it and pass the benefits onto customers.”
FTAdviser has previously reported on several major insurers which could be set to enter the unit-linked market, including Prudential and Partnership.
In the wake of the retirement freedoms being launched last year, Nigel Barlow, director of product development at Partnership, told FTAdviser it is “looking at third way products” and added that he could not “imagine any provider in the market won’t be looking at them”.