SunLife brings home the bacon

Myron Jobson

In one of the more peculiar stories of the week, SunLife announced it had enlisted the voice behind ‘Daddy Pig’ from hit children’s series Peppa Pig as part of the company’s advertising campaign.

British actor Richard Ridings is to lend his voice to promote the assurer’s products, including life insurance, savings, home insurance, pet insurance and will-writing.

“As well as being a great actor, Richard is an amazing vocal talent,” Dean Lamble, managing director of SunLife, said.

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“Across our TV, radio, sponsorship and online video content we think Richard has the perfect voice to complement our approach to making things straightforward, affordable and easy – so families can confidently take control of their money.’