ProtectionDec 3 2015

Bright Grey rebrand starts with a clean slate

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Bright Grey rebrand starts with a clean slate

Royal London has renamed Bright Grey in order to bring its UK intermediary protection businesses under a single brand.

Bright Grey is now called Royal London and Scottish Provident will start rebranding at the end of the year.

The process will also bring changes to the company’s proposition, with the launch of a new income protection product.

Debbie Kennedy, head of protection at Royal London, said: “The launch of our new protection business means advisers will still receive the same level of award-winning five-star service.

“In addition, advisers will have access to some of the best products available in the market through traditional and enhanced comparison portals.”

The new income protection product features extended age ranges to suit longer working lives, improved unemployment cover that doesn’t have to be linked to a mortgage, and an innovative new online ‘quote & apply’ service, with fewer and better-targeted questions with more flexibility where either the adviser or client can complete the application online.

Adviser view

Clive Balchin, managing director of Lancashire-based James Trickett & Son, said: “Bright Grey and Scottish Provident are two excellent companies, particularly Bright Grey – we have done a lot with them.”