Former Investment Association chief executive Daniel Godfrey has joined financial technology firm Moneybox as an adviser.
Mr Godfrey will advise Moneybox on regulatory authorisation and product design as it gears up to launch a savings and investment mobile application (app).
The app is aimed at younger users and is expected to be launched in the next few months. It is designed to allow users to put the digital “spare change” arising from card transactions into stocks and shares Isas.
Mr Godfrey said: “For too long the investment industry has overlooked the younger generation. Moneybox can revolutionise the investment landscape and play a real part in helping people build a better, safer future for themselves.”
Mr Godfrey left as head of the IA in October after losing support of the board, M&G and Schroders having threatened to cancel their memberships amid wider unrest at the trade body’s agenda.