Investment management firm Brooks Macdonald will rebrand from Monday to make it clearer its six underlying businesses are part of the same group.
Deputy chief executive Andrew Shepherd said the change would have no impact on the structure of the business, but would have both external and internal benefits.
“We currently have six underlying businesses and we will still have six underlying businesses, but each of them is currently branded separately,” he said.
“Over a 25-year period our businesses can start to drift away from the main group and we want to make it very clear to everyone internally that it is one business with one strategy.
“Then externally it makes it clearer that this is a group which prides itself on excellent investment management. That is not to say we don’t value our other businesses, but the driver of the group is investment management.”
He said the business, which is listed on the Aim, will remain under the Brooks Macdonald name, but will have a new branding and new logo.
Mr Shepherd added that the company is also looking at acquisitions but only for the right price.
“We have not seen anything that fits us in the recent past. We are seeing assets go for prices which we don’t think we can make work.”
In January, Brooks Macdonald saw a 5.5 per cent rise in discretionary funds for the half year - across its asset management, funds and international businesses - against a backdrop of the Wealth Management Association balanced index dropping 0.75 per cent over the six months.
As at 31 December 2015, discretionary funds under management totalled £7.82bn, an increase of 6.71 per cent from the £7.33bn recorded at the end of September.