Protection specialist Vita has launched a new consumer-facing website as part of its rebrand.
The Cardiff-based firm, which revealed its expansion plans after picking up the special recognition accolade at the Legal & General Business Quality Awards in February, says the website is being launched ahead of schedule.
Barry Pappin, director of Vita, said the firm’s choice of style for the site represents its aim to do things differently.
“Users will notice that we’ve gone for an illustration-based concept to create a unique, warm and emotive set of visuals, as opposed to frequently used stock photos or images,” Mr Pappin said.
“We operate such a quality-based model so we wanted to make sure the feel of the website stands out from the crowd.”
