Canada Life has launched a new group insurance website.
The group insurance site, which is launched today (12 July), is designed to be straightforward, without jargon, and provide the same language and materials to three audiences: advisers, employers and employees.
Canada Life has also made changes to its traditional PDF Technical Guides, including a new, user-focused ‘How it Works’ area.
Paul Avis, marketing director at Canada Life, said: “My vision is to move from a ‘broadcast’ to an ‘experiential’ website, one where you come to find a raft of material which helps users to understand us in greater depth.
“So this launch will be augmented with new tools, materials and functionality to keep it up to date and fresh.
“There are some great pieces of technology now available: document creation and management systems, compliance approval processes, new social media approaches and so on.
“We would be foolish not to bolt all these together to make our ‘shop window’ even better than it was before.”
Jason Witcombe, director of London-based Evolve Financial Planning, said: “I don’t use Canada Life that much.
“We use them for annuities if they come up top and for life insurance if they quote decent rates, which sometimes they do, but those sort of cases are fairly irregular.”