Axa PPP will offering two months of free healthcare cover for new medical insurance plans.
The plans must be purchased between today (5 September) and 31 October 2016.
The offer includes a provision of care, support, and guidance through fast track appointments service, telephone and online dedicated heart and cancer nurses, and 50 per cent discount on PureGym membership.
New customers beginning their plans during this period will be covered free of charge during the fourth and fifth month.
The offer is available to anyone who can answer Axa PPP healthcare’s full medical declaration questions.
The push comes a year after Axa PPP entered into an agreement to buy Bristol-based Simplyhealth’s PMI business, which industry experts claimed was an indication of the need for providers to achieve critical mass.