Partner Content by Royal London Asset Management

What is sustainable investing?

After years on the sidelines, sustainable investing has finally moved into the mainstream. At Royal London Asset Management (RLAM), we’ve been integrating ESG factors into our investment processes since 2003 and two of the funds in our sustainable range celebrate their 10th anniversaries this year. While we’re naturally delighted about this new-found popularity, we’re a little frustrated by some of the more questionable marketing it has generated.

Growing pains

Admittedly, the terminology can be confusing – what is the difference between sustainable and responsible investing, for example? And what difference does it make to apply ESG screening or consider ESG factors?

Also, the sector’s newly-fashionable status has led to some blurring of the terminology in the scramble to launch new products. Distinct and clearly-defined investment approaches have been stretched and morphed to appeal to an even wider investor base. Much of this comes from inexperience, although some feels more cynical.

What can you do to avoid being sucked in by marketing hype? My advice is to get a clear understanding of the differences between the core approaches; consider your client’s specific requirements, and then find a fund manager with a record of delivering good long-term investment returns across different market conditions.

What is sustainable investing?

Ethical investing, which began meaningfully in the 1990s with ‘green funds’, was based on negative screening i.e. screening out ‘bad’ stocks on criteria such as environmental impact (e.g. oil and mining companies) and social harm (tobacco companies, arms manufacturers). ‘Dark green’ investors often accepted that returns could be below market. They would trade off financial returns against social or moral returns.

Over time, this has evolved into responsible investing (see figure 1), which is more sophisticated and can deliver market rates of return, but is still based on the concept of screening out against certain ESG factors. For example, a fund may screen out mining or fossil fuel companies on their environmental impact or a bank on its corporate governance standards. This will be set out in the fund’s mandate and essentially be fixed over time.

Sustainable investing is different from responsible investing. While having common origins in old-school ethical, it is a more modern and inclusive manifestation of embedding values in investing. The conceptual difference compared to responsible investing is that the screening is positive – rather than ‘screening out’, we ‘screen in’. It is about doing good, rather than avoiding bad.

We consider similar ESG factors, but seek to make pragmatic investments that will make a positive impact on society. As an example, we don’t invest in fossil fuel companies not because of screening, but because we believe that their business models face obsolescence and contain embedded risks. However, were an oil company to invest hugely in renewable energy and battery technology, thereby de-risking its business, over time we might consider an investment.

First and foremost, however, we aim for market rates of return or above. My aim as a fund manager is to generate positive returns for investors. Our sustainable investment process highlights market inefficiencies that can be exploited to generate positive investment returns. By considering both the positive and negative sides of ESG factors, I believe we have an edge over traditional fund managers.