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Over 60s market set to grow by a third over the next 15 years, as new retirement journeys are revealed
New analysis has revealed two retirement journeys that are increasing dramatically among consumers and will reshape the market for advisers over the next 15 years1. This comes as the number of over 60s is expected to grow by a third, to 20.9m people by 2035, presenting huge market growth and a significant opportunity for financial advisers2.
The analysis, conducted by Trajectory Partnerships - a strategic forecasting agency - has found that retirement experiences are fragmenting, having been impacted by changes in how we spend our time, accumulate and spend wealth, the rise in individualism and the declining relevance of social norms.
The two retirement journeys which will grow the most in size over the next 15 years are:
Today, the majority of advisers’ business models cater to retirees that are Financially Mature and Stress Free - those with strong financial foundations due to good fortune in their family and working lives. However, this group makes up just 21% of the market today and is expected to decrease as a proportion of the total market over the next 15 years.
Sean Christian, MD and Executive Director, Wealth Management Division, Canada Life UK, said:
“With those over 60 set to grow exponentially in the next 15 years there is an obvious opportunity for advisers. However, these new retirement journeys show us that the opportunity is fragmenting and focused in new areas. Societal changes have, and will continue to have an impact on the way we live in retirement, changing both the lifestyles and advice needs of clients. Unless the industry shifts its focus to support the clients that need them, we will collectively miss out on the opportunity to enable these people to have better financial futures.”
The other retirement journeys that the analysis identified are:
Sean Christian concludes:
“It’s essential for us to lead positive change in the industry by thinking about future generations today. At Canada Life we’re entering an ambitious growth period and partnering with advisers to create the financially secure retirements of the future is a big part of our vision. It’s no secret that ‘retirement’ will mean something very different in 20 years’ time and by working alongside advisers now to support them in future-proofing their businesses, we will all be ready to support the clients of today and tomorrow.”
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For more information on retirement journeys visit our website where you will find regular updates and new content. This includes a CPD qualifying webinar, an introductory video and expert opinions providing more insight into the retirement journeys.
To find out more visit canadalife.co.uk/unretire
1 This research was conducted in partnership with Trajectory, a strategic futures consultancy. It uses horizon scanning to identify the key trends shaping retirement now and in the future (to 2035), to identify a series of new models of retirement or journeys through later life. Horizon scanning is an approach to analysing the future that considers how emerging trends and developments might potentially affect current policy and practice. The research draws on a wide range of data sources and analyses including several ONS surveys (e.g. The Wealth and Assets Survey and ONS Consumer Trends). Other trend evidence was taken from published materials from a wide range of academics and think tanks, as well as Trajectory's own data sources. We analysed data from the UK's Understanding Society Surveys (the world leading longitudinal survey run by The University of Essex) to identify trends in the numbers of people following the different later life journeys and to identify their current size.
2 ONS, 2020
Canada Life Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Canada Life International Limited and CLI Institutional Limited are Isle of Man registered companies authorised and regulated by the Isle of Man Financial Services Authority. Canada Life International Assurance Limited and Canada Life International Assurance (Ireland) DAC are authorised and regulated by the Central Bank of Ireland. www.canadalife.co.uk.
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