Viking settlers have landed on British shores once more, and this time they have the City of London in their sights rather than Northumbria.
Söderberg & Partners Asset Management, a Swedish advice firm, launched its DFM business today and Asset Allocator is on hand to welcome them.
Headed by Fredrik Börjesson, the proposition comprises three product ranges: core, active core, and sustainable. Each range then offers a choice between four risk profiles.
Börjesson is leveraging the expertise of their long-standing investment arm by conducting its research and fund selection in-house.
The firm has also promised a range of satellite portfolios in addition to the core models, which will offer exposure to thematic investing, alternative asset classes, specific equity regions, and income for clients who want to spice things up a bit.
How much, then? Charges begin at 0.07% OCF for the adventurous core portfolio, up to 0.65% OCF for the adventurous active core, with a DFM fee of 20 basis points – around average fees when compared to its peers in our database.
Börjesson is not the only one to enter the DFM arena of late – this is of course a competitive market now.
There are now plenty of players entering this space and some, like Söderberg, have ample private equity backing but of course this has side effects of its own.
Last week, Asset Allocator covered the launch of boutique firm Magellan Research and Investment under the P1 umbrella.
Its founder Kieran Follis told us about the flexibility of smaller firms and the ability to ‘fish in different pools’ from larger DFMs, which you can read about here.
As always, we intend to find out the pools in which Söderberg is fishing, so keep an eye out over the coming weeks.
