Aegon and Pension Geeks have created Pension Geeks TV: a digital platform to support financial wellbeing and education.
The provider said the pilot events reached an audience of 3,500 customers and there were hundreds of questions asked of the expert panel.
Aegon said its members will be invited to regular PGTV shows throughout 2023 and beyond.
During these sessions, the Pension Geeks will be joined by experts from Aegon and across the wider industry to share knowledge and provide insight on a host of financial topics – with the overall aim of improving people’s understanding of money and recognising the value of the benefits provided by their employer.
Andy Manson, chief marketing officer at Aegon UK, said: “It is two years since Aegon bought Pension Geeks and in that time the team have been hard at work building what we believe is a game changing financial education proposition.
“We expect Pension Geeks TV to transform our customers’ understanding of their pensions and provide employers with a unique way to engage colleagues with their benefits.”
Manson said the launch of PGTV is a major milestone and Aegon has been “blown away” by the level of engagement with the shows.
“We’re excited to build on this as we work towards our vision of providing a truly personalised, educational member experience,” he said.
Recent TV topics include: 'managing your money in uncertain times' – a show focused on how to feel in better control of your money and 'where is my money invested?' which looks at how pensions are invested and why fund choice is important,
Another is called 'what is responsible investing?' which is hosted in partnership with Make My Money Matter.
The video content is also available on-demand for members to catch up via the PGTV platform.
Rachel Parkinson, head geek at Pension Geeks, said: “We're on a crusade to help employees get to grips with their pension and feel more in control of their money.
“Pension Geeks TV is the ideal platform to provide crucial financial content and to truly connect with people.
“It's been created and will continue to be enhanced based on feedback from the hundreds of thousands of people we've engaged with through our workplace activities and the Pension Awareness Campaign which takes place in September.”
To complement PGTV, Aegon are also hosting various ‘How to’ webinars – live events designed to help members boost their engagement.
Based upon the learnings from the Pension Geeks TV sessions, these webinars will explore the different tools available online, and provide explanations and demonstrations of contributions, consolidation, the suite of investment choices and different retirement options available to them.
Parkinson added: “We want all workplaces to tune into us. We’re proud to have created PGTV which is a truly unique member experience – there’s nothing in the market quite like this.
“Our programming has just started, we’ve got more exciting things to come in the way of supporting employees, watch this space!”
Aegon said these developments with PGTV come in the midst of a busy time for the firm as with recent enhancements being made to the App, core on-line journeys and the range of investment solutions provided.
sonia.rach@ft.com
What do you think about the issues raised by this story? Email us on ftadviser.newsdesk@ft.com to let us know
