What to make of 'fair value' under the consumer duty

This includes offering suitable products that meet the customer’s needs, are reasonably priced and monitored for the value they provide over time.

Advisers will then need to evidence they provide value in value assessment documents.

But the FCA is clear: value is not the same as price. So what is fair value and how can advisers prove they are providing it?

In this podcast, which provides 40 minutes of CPD, Quilter's head of business consultancy Paul Young, Appleton Gerrard adviser Kusal Ariyawansa and consultants Bradley Northrop of Alpha FMC and Mel Holman of Cats discuss what advisers need to do to be compliant with the new rules.

carmen.reichman@ft.com