HSBC Global Asset Management (Gam) has followed other exchange-traded fund (ETF) providers in joining the ETF Forum, an industry body that seeks to boost intermediary understanding of the products.
Dan Rudd, head of UK wholesale at the asset manager, said the decision to join came as ETFs appeared to be gaining traction among investors.
"While clients have historically found it can be difficult to realise the potential of ETFs and the benefits [they] provide within a well-diversified portfolio, we believe this view is changing," he said.
HSBC GAM will sit alongside existing members BMO Global Asset Management, ETF Securities, WisdomTree and the London Stock Exchange.
The partnership was established in May 2016 with the aim of educating intermediaries about the use of ETFs as well as related topics such as trading costs and liquidity issues.
However it emerged last month that Source, one of the group's founding members, had left less than a year after its creation, saying it would instead focus on "digital content".