Platform, the intermediary arm of the Co-operative Bank, has launched a new branding and marketing campaign featuring brokers.
The campaign is intended to more closely align Platform with the Co-op Bank, and features testimonies from brokers plus information about the bank's ethical policy.
The campaign comes after last month the Co-op Bank announced it would no longer offer mortgages directly to new customers.
Retail mortgage products remain available directly with the bank for existing customers only.
However mortgage business for the bank will continue to be written through the Co-op's Platform intermediary brand going forward as bosses said "this is successful for us and continuing to grow.”
Paul Norcott, head of mortgages and insurance at The Co-operative Bank, said: "Platform has really hit the ground running in 2018 with competitive rates and we hope that the refreshed branding and new marketing campaign will really demonstrate what kind of business Platform is."
Alastair Pegg, marketing director at The Co-operative Bank, said: "The best way to show how Platform is a customer-led brand was to enable the brokers who work with us to tell their own story.
"We have had good feedback and so many positive testimonials from our broker network so this has been a great opportunity to demonstrate how our Platform colleagues have been working with brokers to improve services and to highlight the excellent level of personal support that brokers get from our teams."
Kevin Dunn, mortgage broker at Furnley House, said that the group's rates were competitive.
He said: "We find them good to deal with."
