Equity ReleaseSep 13 2023

ASA condemns 'irresponsible' equity release TV ad from Key

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ASA condemns 'irresponsible' equity release TV ad from Key
Key has been told by the ASA to not broadcast one of its equity release adverts in its current form. (Pexels/Karolina Grabowska)
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The Advertising Standards Agency has censured an advert from Key Retirement Solutions, which the ASA said risked exploiting some viewers’ concerns about their finances.

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