Simoney Kyriakou  

It's goodbye from Financial Adviser

Simoney Kyriakou

Simoney Kyriakou

His commitment to editorial excellence and a strong sense of what makes a story – as well as the fact he absolutely knew his audience – have been characteristics I have attempted to emulate. 

Emma-Ann Hughes followed; her determination to promote Financial Adviser in print as well as online; her understanding of the community of readers and how to engage our readership were traits I sought to follow.

Having such a great cloud of witnesses that worked on this title before me makes me doubly sad that Financial Adviser closes on my watch.

Of course I know I am not responsible: the world changes, and we must change with it. Exciting times lie ahead in 2021 as we reach further and wider into the financial advisory community and seek to provide you with the content you want and need. 

This will prove ever-more important as we face the challenges and opportunities that 2021 will bring. We know there is a vaccine roll-out and the end of Covid-19 related lockdowns is in sight. As a result, it will be great to get back in the FT’s studio to record video interviews and podcasts, rather than you having to listen to children getting lairy in the background.

But in terms of editorial quality – we will always strive to deliver the very best, whether in the office or not; and regardless of the fact we are moving away from print to online-only.

Remember, the editorial drive, the commitment to the reader and the focus on quality, in-depth journalism will remain the same. It is only the medium that is changing. FTAdviser is still the ‘voice of financial advisers’.

So, like the royal heralds of old, proclaiming: “The King is dead; long live the King”, we will see you all again in 2021. It will just be different.

It has been a difficult year for everyone. But great things lie ahead. We will overcome everything that 2020 has thrown at us (and Brexit, too – this too shall pass).

For now, have a very merry Christmas and, with a nod to Streatham High’s old headteacher, Miss Ellis: 

“God be with you till we meet again,
When life’s perils thick confound you,
Put his arms unfailing round you.
God be with you till we meet again.”

Simoney Kyriakou is editor of Financial Adviser