Zurich has struck a deal with digital mortgage broker Habito to provide life and critical illness protection products to their customers.
Habito, launched in April 2016, aggregates thousands of mortgage products across the market in seconds.
As part of the partnership Habito has built an option into their customer journey for customers to explore and review their protection insurance needs.
If they chose to, they will have the ability to apply online in less than five minutes, providing them with instant cover.
Chris Atkinson, Zurich’s head of consumer distribution, said: “This is an exciting time for the fintech industry and we’re investing heavily in our own customer journey to deliver an outstanding digital experience.
“The way people manage their money and buy products is changing. Our partnership with Habito's groundbreaking services allows customers with a protection need, an intuitive and easy to use solution.”
Daniel Hegarty, founder and chief executive of Habito, said: “We’re really excited to partner with Zurich to offer this tailored service to our customers.
“For most people a mortgage is the biggest financial commitment they will ever make and at Habito we’re constantly looking for ways to ensure the application experience is as easy and transparent as possible.
“Giving them the option to seamlessly protect themselves through life and critical illness insurance products is another important way we can do this.”
emma.hughes@ft.com
