Prudential teams up with building society on protection

Prudential teams up with building society on protection

Prudential Financial Planning has begun offering financial advice to members of the Cambridge Building Society.

It has reached a deal with the building society which will see Prudential give financial planning and advice to its mortgage customers.

The service will be primarily telephone-based while face-to-face meetings will be arranged when required.

Andy Lucas, chief operating officer at the Cambridge Building Society, said: "We see Prudential Financial Planning as an excellent partner for us. They place customers at the heart of how they operate and like ourselves are dedicated to finding the right solution for the customers’ needs.

"They are a trusted nationwide brand recognisable to everyone and we are confident that they will work hard with our members to get the most out of their financial planning needs and be able to face the future with confidence and increased security."

In December 2017, Prudential Financial Planning said it would expand the range of protection products available through a new panel arrangement with SimplyBiz.

The panel includes eight providers - AIG, Aviva, Legal & General, LV, Royal London, Scottish Widows, Vitality and Zurich – representing more than 90 per cent of the protection market.

Chris Haines, chief executive of Prudential Financial Planning, said: "This is a significant and exciting development for us.

"Buying a home and taking out a mortgage is one of the biggest financial decisions people make and it is important they consider their protection needs, particularly if they have dependants.

"Prudential Financial Planning will be able to help members of the Cambridge Building Society pick the cover that best meets their needs and also advise on retirement planning if needed."

The Cambridge has 13 branches and 130,000 members.