British Friendly has launched three new Mutual Benefits initiatives in the first anniversary of the programme.
It is now offering members health MOTs and power of attorney at no extra cost as well as discounted travel insurance.
The Mutual Benefits programme, which was launched a year ago, is available to both new and existing members and offers a range of practical benefits designed to complement their income protection cover.
Nick Telfer, product and marketing director at British Friendly, said: "A key reason for offering Mutual Benefits is to provide members with different ways to realise the value of their membership whether they’re claiming or not.
"Since its launch, Mutual Benefits has been extremely well received by both members and advisers. Our members understand the value of their purchase and these new benefits provide them with increased opportunities to maximise this value.
"Our adviser partners see Mutual Benefits as a valuable addition to our product offering which will encourage greater opportunities for engagement and loyalty."
Health MOTs have been introduced following a successful trial carried out by Square Health. The check can help to identify whether the member is at higher risk for certain conditions, such as heart disease, kidney disease, diabetes, stroke, dementia and certain cancers.
They also provide an important assessment on health essentials, so members can make short or long-term wellbeing improvements.
British Friendly is also extending the services it provides through Epoq’s Legal for Life portal, to include online powers of attorney. This will allow members to draw up their own power of attorney online, at no extra cost.
This is in addition to the online will writing service, which was introduced last year at no extra cost.
British Friendly members can also access either multi or single trip travel insurance through Staysure, which specialises in providing cover for people with pre-existing medical conditions.
Members will receive a 15 per cent discount on their travel insurance. This addition was the most requested upgrade by British Friendly members.
Damian O’Connor, managing director at Hampshire-based Roxburgh Financial Management, said: "It is very important for people to feel they aren’t just buying a product they hope they will never claim on.
"Mutual Benefits is a great addition because it means policyholders get to see value in a positive way, not just when they’re ill."
