Sesame has teamed up with PMS to launch an industry-wide campaign to tackle the UK’s protection gap.
They are aiming to do this by improving advisers’ conversations with mortgage customers.
The Rewire Routines campaign runs for 21 days, from 4 June to 24 June, and is open to all advisers across the industry.
It asks advisers to sign a charter committing them to quote protection and general insurance for every mortgage customer during the campaign period. For every adviser who signs up, the two distribution brands will provide a wide range of support activity and also donate £5 to the British Heart Foundation.
Mark Graves, managing director at Sesame and PMS, said: "One of the ideal opportunities for advisers to have this conversation is when their clients are taking on debt in the shape of a mortgage.
"At a time when millions of people in the UK remain underinsured, or have no financial protection at all, we believe that advisers can play a pivotal role in bridging the UK’s yawning protection gap.
"We want the industry to join PMS and Sesame’s mission to address this society problem and make a real difference to people’s financial wellbeing. The charter aims to turn advisers’ feelings and intentions into reality by creating good habits, which ensure that protection is at the heart of every client conversation."
Advisers signing-up to the campaign will receive access to a dedicated adviser hub, offering a range of resources and support materials to help them on the journey.
This includes a marketing support pack with customer-facing literature, including access to personalised branded mortgage interview guides and protection disclaimers, plus videos and social media content, to help advisers have more effective protection conversations with clients.
It will also host Ask the Expert days that offers drop-in clinics for advisers with protection and general insurance providers to help resolve any recurring issues, along with tips on how to write protection business more efficiently.
Advisers will also have access to guidance on the importance of creating good habits and how to go about doing this, along with tips on how to incorporate protection and general insurance into customer conversations and the advice process.
There will also be daily webinars hosted by leading product providers, to support advisers through the 21 day initiative with tips and training techniques to help top-up knowledge gaps.
Mr Graves said: "There are a variety of reasons why some advisers struggle with consistently providing protection advice, such as the underwriting process, time constraints and not wanting to overload the client with information.
"Whilst valid arguments, we believe it ultimately comes down to our advising habits. Our campaign will deliver daily support to help advisers cultivate good habits by building their skills and confidence. It will enable advisers to embed a consistent process, which educates clients about their risks and how to protect them."
