Vitality launches healthcare benefits scheme for SMEs

Vitality launches healthcare benefits scheme for SMEs

Advisers can help their clients who own small- to medium-sized businesses protect their entire staff and promote wellbeing in the workplace, according to VitalityHealth's new proposition.

The healthcare and associated employee benefits specialist has launched Vitality At Work for SMEs, allowing the employer to offer care and information to the whole workforce, not just employees who have signed up to private medical insurance benefits. 

According to Greg Levine, managing director - sales and distribution - for Vitality, the service was devised with the aim of supporting employers to address some of the main causes of absence across the whole workforce and helping businesses to support employees to live healthier lifestyles.

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It will provide fast access to a private virtual GP, physiotherapy services, as well as a range of mental health support and treatment. It also gives access to a number of lifestyle benefits and rewards through the Vitality Programme, including discounted gym membership, running shoes and fitness devices.

Mr Levine said employers will also be able to access information on their workforce’s health through Vitality Healthchecks and Vitality Age - a measure that uses aspects of a person’s wellness, such as exercise levels and nutrition, to assess how healthy they are, making it relative to their actual age.

This comes after Vitality carried out its Britain's Healthiest Workplace study, which as FTAdviser's sister publication the Financial Times reported in 2019, showed a strong correlation between the lifestyle choices that employees make, their physical and mental health, and how they perform at work.

Mr Levine commented: "From our own experience and research we know that when employers engage staff in their health and wellbeing, they see significant increases in productivity.

"With sickness-related absence and presenteeism costing British businesses and the economy billions of pounds in 2019, it’s vital businesses look at how they can support their staff live healthier lives and Vitality at Work has the potential to be instrumental in this.”

Clients who cover at least 10 of their employees with full PMI will be able to select ‘Vitality at Work’ for £7.50 a person each month.

There are also incentives for businesses who encourage their employees to maintain healthy lifestyle habits and engage with the Vitality Programme, with the opportunity for them to earn up to 10 per cent cashback of their annual premium on renewal. 

Stuart Scullion, executive chairman of The Association of Medical Insurance Intermediaries, said the service was "a great example of how by combining some key healthcare benefits it is possible to create a product that has the potential to improve the overall health of a business’s employees, all at an affordable price point".

He added: “Vitality at Work will be especially useful for AMII intermediary members, supporting them to better talk to their clients about productivity across their entire workforce, with the opportunity to introduce healthcare and lifestyle benefits to all employees.”