Critical Illness  

Guide to the changing face of protection cover

  • Identify how provider offerings have evolved
  • Explain how adviser and client attitudes have changed
  • Identify ways in which technology has impacted protection
CPD
Approx.60min
Evolution of protection insurance
How are life insurance companies responding to changing needs and demands of clients?
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The protection industry has evolved somewhat over the years.

Changes have been driven by consumer demands and a shift in societal attitudes.

And perhaps this year more than any other has brought the value of life insurance, critical illness, and income protection.

But how well are providers doing to meet and understand consumer needs in what has been and continues to be an uncertain time for everyone?

This report will explore the way changes in the protection market has affected the attitudes of consumers and advisers; how critical illness is changing and how technology can help with the take-up of various types of protection cover.

It is worth an indicative 60 minutes' CPD.

CPD
Approx.60min

Please answer the six multiple choice questions below in order to bank your CPD. Multiple attempts are available until all questions are correctly answered.

  1. True or false, added value services not only provide a tangible aspect to the policy, in that customers can often use them without having to claim, they can also make the experience more manageable, true or false?

  2. Why does Kathryn Knowles say that despite efforts to simplify critical illness cover, there are still challenges for advisers when it comes to selling policies?

  3. Figures from the ABI and GRiD show the insurance industry paid out more than:

  4. How can signposting help improve consumer trust in the protection industry?

  5. Which of the points below is NOT one of the key drivers of the increase in technological developments by insurance companies?

  6. True or false, according to Ian McKenna, social media can be used to explain the value of protection cover to those who rent

Nearly There…

You have successfully answered all the questions correctly, well done!

You should now know…

  • Identify how provider offerings have evolved
  • Explain how adviser and client attitudes have changed
  • Identify ways in which technology has impacted protection

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